Instagram was launched in October 2010 by Stanford University graduates Kevin Systrom and Mike Krieger. They created a new iPhone application where users share photos with followers and post comments and “like” recommendations. Some consider Instagram the visual version of Twitter, and the place to share photos.
Mark Zuckerberg, Facebook founder and CEO said in a post, “For years, we’ve focused on building the best experience for sharing photos with your friends and family,” and he continued to say, “Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”
It’s no secret how visual consumers are, and how Pinterest, Tumblr, and now Instagram are the real deal for marketers. More and more people are becoming mobile users and these users really enjoy using images to express themselves.
By acquiring Instagram and capturing their 30 million users, Facebook has removed competition when it comes to mobile. Instagram was initially launched only for the iPhone, and recently added an app version for Android users. This application is now available to smartphones running Google Inc.’s Android adding additional of millions of users. You do the math.
According to research firm ComScore, Facebook users spend on average 7.5 hours a month on the site and part of that reason is photos are a key component of the engagement. How will Facebook capitalize on mobile market using Instagram? Just like Google’s $1.6 billion purchase of YouTube in 2006 that has made them the leader in the internet video and created a powerful advertising market, many believe Facebook will increase their advertising format in the mobile market.
The combination of using this photo sharing component together with the mobile app to reach more smartphone users is amazing. How do you envision your business using these tools? Is your website mobile friendly and engaging? Let us know what business model works best for you when it comes branding and advertising.