Most cities or towns have a local paper or magazine with some sort of contest where the community and loyal clients vote for the best of best in different industries. Within social media restaurants ask for reviews on Yelp!, hair salons can request you “like” their page on Facebook and local real estate agents will ask for a “recommendation” on LinkedIn.
These are all positive and can boost you image, but how about a testimonial? How powerful would a written or even better yet a video testimonial be? It’s not unusual for most websites to have a testimonial tab for potential clients to view. For most businesses, testimonials are a spectacular way to help increase their client base.
Tweets also make good testimonials because they’re short and to the point with 140 characters or less. Typically they’re written when the client is still excited, and they are full of praise. A text message testimonial is just as effective and for some even easier.
When creating testimonials, focus on the customer and not your service or product.
Here are 6 tips to consider:
• What challenge did they have prior?
• How did you solve their problem?
• Why they would refer you?
• Don’t make it a sales pitch
• Create a story
• Be authentic
Testimonials build trust and enhance brand credibility. Next time a client uses your services or buys a product, ask them to rate you on a scale from 1 to 10 (10 being the best). If they respond with a 7 or above, ask for a testimonial.
Offer to help them write one or save them time by recording a 15 second video testimonial with your flip camera. It’s important to make the process as easy as possible for them as well as for you. Add it to your website, a custom tab on Facebook or place on your YouTube channel.
As we have shared before in our blogs, social media is about engaging your audience. Testimonials are another form of engagement that works. Let us know if any of these tips work for you or share what you’re currently doing that has created killer testimonials for your business.