Do you remember Blendtec’s “Will It Blend?” video series? They demonstrated how their blender could even blend an iPad2? This series of videos currently has over 2 million views.
The company used social media only after creating a social marketing strategy. As small business owners, we often dive right into Facebook, Twitter, LinkedIn and YouTube campaigns and postings without giving enough thought of what is our strategy and what we should actually say.
We forget that Facebook and Twitter are tools and they are not a strategy. Mr. George Wright, former vice president of marketing for Blendtec said, “If you’re going to build a house, what do you do? You start with a plan; you don’t start with a hammer.”
So do you have a social media marketing plan? Do you send messages about your company, your brand or your products/services without giving much thought about your audience and what they want to hear?
Wright also said, “You need to know to whom you’re truly marketing, and you need to make sure that your messaging is in line with the audience you have.”
Good examples are having a strategy and target your audience like a politician. Political campaigns are in full swing and we have politicians making ample use of Facebook, Twitter, blogs and video to bring out support.
They use strategies to effectively connect with their audience. Communicating key issues to a diverse audience base using consumer data management platforms is very effective.
If you create a video, it’s up to you to figure out who is your audience and what they want to see. Are you posting regularly on Facebook and Twitter? Another important thing is that customers want consistency.
Socially Now uses video regularly to market our services and share local community events. Our audience are local business owners. We want to share with them that we can provide them a video platform which can brand their business, and not only on YouTube but in other social media avenues.
If you are ready for some tasty asparagus dishes, join the fun on April 27, 28 & 29 at Stockton Asparagus Festival in downtown. Proceeds help local charitable organizations. If you enjoyed this video, please subscribe and share it.
Whatever social media tool you use, it should be real so that your followers would want to view it and share with others. Let us know what your social media strategy is, and share with us what has worked for you.