Did you know a recent survey done by 1&1 Internet showed that only 40% of small and medium sized businesses still do not have a website? However, the number of these businesses creating and using a social media networks such as Facebook, LinkedIn, Twitter, Google+ and YouTube is growing.
According to HubSpot, “Even if you’re on social media, operating without a website is just silly. A website is an essential piece of your online marketing strategy.” Most consumers start their buying and do research about a product or service by searching online.
So why are some many business owners opt to not have a website, and when they do have a website, they are static and do not provide consistent fresh content? Is it time for your website to get social?
The days of attracting consumers with a URL, some bright graphics and a large advertising budget are gone. Today’s consumer wants information when they want it and do not want to be sold to. So websites along with inbound marketing with social media are an important component of the buying process.
When you implement an interactive website along with online branding using social media, it will create visibility and true engagement more than most traditional advertising methods. It will create brand loyalty, brand engagement and brand referrals.
Here are some tips to understanding the needs of the today’s consumer.
- Develop a strategy: Post more than photos; post relevant content and information
- Create a social media policies (SOP): Maintain brand control within your business
- Invest to create and drive your social strategy: This is time consuming, so outsource the work
- Reach Top Off-Page SEO: Build inbound links to your website.
If you found this article valuable, please comment, like and subscribe to our site. For a social media marketing consultation, visit www.SociallyNow.com and email subscribe or visit our Facebook “Welcome” tab.