On February 2, 2012, I attended our Central Valley Asian-American Chamber of Commerce and the Asian Pacific American News Review (APANR) in celebrating the Chinese New Year. Mr. Dennis Lee, publisher of “APANR” shared with everyone that 2012 is the Year of the Dragon and it represents good fortune. Will this year bring good fortune to your local business?
More and more local business owners believe it will be, and a major reason is because they’ve added a social media platform. In 2011, we witnessed technology provide many social media marketing options for local businesses to promote and brand themselves. There is pay per click with Facebook, daily deals like Groupon, check-in services like Foursquare, QR codes for mobile devices and much more. Some have discovered that Google is no longer the only place to go for searching and promoting their local business.
Although Facebook and Twitter have compelling audiences, Google still remains the primary place to find local businesses. Because Google is still on top, should your website (including a mobile version) be your hub when it comes to social media? I’ve recently met with two clients. One wanted to set up and market only on Facebook, while the other only wanted a new improved website and wasn’t interested in Facebook. However, they both wanted to be mobile friendly.
So will the the Year the Dragon be the year of mobile marketing? In 2011, mobile grew to over 100 million people in the US and over 40 million access social media daily via mobile. Some predict that by 2015 there will be more mobile web users than PC users. By linking Facebook, Twitter and many other social media platforms and even Google Plus to your traditional website and adding a mobile site, it can be a prosperous business year for you.
Search or Google your business today, and let us know you rank locally. Wishing you good fortune in 2012.