Posting your video on YouTube is one of several hosting sites where you can leverage and attract serious traffic. It currently has the largest audience. You can brand your business more effectively by using other social media platforms with video.
One of the most effective ways to leverage your YouTube videos is by posting them on Facebook, Twitter and LinkedIn. Your audience will grow by adopting this simple and easy step. If you post on Facebook, you should post on both your personal and business page(s). Remember try to keep these two Facebook platforms separate (personal vs. business).
Engage your audience by posting questions. Ask if they prefer one product over another and why. Ask them to rate your video from a scale of 1 to 10.
Another effective way to engage your viewers is to ask them to recommend ways to improve your video and/or message. What would they change? Another important request is to ask them to share the video with friends, family and co-workers.
When you start seeing comments, make sure to engage by responding in a dialogue. Ask for clarification, further opinions or simply thanking them for their input. Unlike TV, a video is a perfect social media tool where you can immediately share and build a sense of community.
Socially Now does just that by providing a weekly video spotlight to share events, programs, entertainment, health and business tips from local professionals and community leaders. We invite you to subscribe to our YouTube channel, and tell us know who you would recommend to have as our next guest.
Please view this week’s video spotlight below, and let us know what you think.