According to a recent Pew Internet Project report, 88% adult Americans own a cell phone, 42% own some type of smartphone, 87% of theses smartphone user browse online or email with them and of those smartphone users 2/3 use it daily.
Market and brand you and/or your business by making your emails mobile-friendly.
• Message subject line short
• Place message or your brand first
• Make offer/call to action on top