According to Go-Gulf.com’s article “Smartphone Users in the World Infographic”, nine out of ten smartphone users use their phone on a daily basis. They also reported that 61% of smartphone users call a business after searching and 59% visit the location. Here are 5 tips to consider with a mobile website:
- Make it easy and simple to use – Have visitors quickly scan at a glance on one simple page. You don’t need 7 pages, so 3 or 4 key pages will do.
- Minimize the graphics – Images may require more time to load and certain devices – including the Apple iPhone – don’t support the Adobe Flash format.
- Include phone number and address – Customers want to be able to call with a click and obtain driving directions with a GPS feature.
- What is your purpose? – Is your goal is to get more customers to call in, to walk-in, or purchase online? Establish a specific call to action.
- Make it easy to find – Use a QR Code not a URL. Quick Response Code means faster results without typing a URL address. Include SMS keywords all over your mobile site. Also, add it to all your printed materials especially on business cards.
On June 5, 2012 StreetFight reporter, Stephanie Miles stated that “…21.8% of small businesses say they plan on increasing the amount they spend on mobile marketing in 2012.” So if you built your desktop/laptop website over two years ago, you may consider upgrading it to be mobile friendly site. If you are starting fresh with a new website, hopefully these tips will help determine where to start.
What would you like your mobile website to do and look like considering your budget? Contact us with what are the 3 most important items your mobile site has or must have.