Can Allowing Negative Comments on Social Networks Help Build Your Brand?

Some businesses are hesitant to establish social network accounts for fear of others posting negative comments.  Could negative comments actually work in your favor? 

Ken Hittel, VP Corporate Internet for New York Life stated to Brandon Gutman of Social Ware that you have to trust your base, your community.  Their company had announced a community site that resulted in three outraged comments within minutes.  After an hour they received 15 comments praising their efforts.  This created great engagement with their online community.  Ken went on to say “negative comments have been few and far between but in each instance the complainer has been drowned out by the active, loyal community.” 

The same question of concerns of negative comments was presented toZenet Negronwhile she was sharing the benefits of Social Media Marketing to group at the Lodi Chamber of Commerce this past month.  Zenet responded with “Rally the troops and have your fans respond in a positive way.  Let them tell your story.  The negative messages are a part of doing business now.  You have to respond to them.”

Noodles009Can Allowing Negative Comments on Social Networks Help Build Your Brand?